The #1 cooling question we receive from our customers is: which way is my ceiling fan supposed to be spinning for Summer/Winter? In the summertime, the idea behind having a ceiling fan on, would be to create a “wind chill” effect. The breeze blowing against your skin makes the room feel cooler, without actually decreasing the temperature.
This would be achieved by running the fan in the counter-clockwise direction. In the winter, when you have the heat on in your home. The heat will rise to the ceiling and create pocket of hot air at the ceiling. Reversing the fan will circulate this warm air, making the room feel warmer overall. This would be achieved by running the blades clockwise. The video below gives a great visual representation of this.